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Us Tareyton smokers would rather fight than switch!
"Us Tareyton smokers would rather fight than switch!" is the enduring slogan that appeared in magazine, newspaper, and television advertisements for Tareyton cigarettes from 1963 until 1981. It was the American Tobacco Company's most visible ad campaign in the 1960s and 1970s.
==Beginnings==
The slogan was created by James Jordan of the BBDO advertising agency. The first print advertisement appeared in ''Life'' magazine on October 11, 1963. The advertisements would appear solely in print between 1963 and 1966. In 1966, the first television advertisements with the slogan aired.
The target of the campaign was to create a sense of loyalty amongst Tareyton smokers. That led to the "rather fight than switch" campaign, in which the makeup the models wore made it seem as if they were sporting black eyes, presumably earned in battles with smokers of other cigarettes.〔 〕
Like another slogan of the day, "Winston tastes good like a cigarette should," the Tareyton campaign proved to be mildly controversial as the saying was held by linguistic prescriptivists to be grammatically incorrect ("us" being an object pronoun; "we" being held as the correct usage here).
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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